广告主（Publisher）、网站主（Advertiser）和合作伙伴（Affiliate）等
Publisher就是网站主，在自己的网站上推广广告主的产品或者服务，赚取佣金。
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$ l* ?; Q6 H4 g; S1 }; S1 eAdvertiser就是广告主，主要是大的商业站点或机构，因为网站主给广告主带来了客户，因为广告主给网站主支付佣金。比如戴尔、联想等等都是大的广告主。
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, h1 N8 o+ K+ u; _5 c; vWhat is affiliate marketing?, F. |5 o; {( o2 x `
Affiliate marketing is a form of online advertising that rewards website owners (Publishers) for promoting e-commerce websites (Advertisers). It is FREE to join TradeDoubler as an affiliate.
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Affiliate Program b" o" w/ k: K
An Affiliate Program is the name given to the revenue sharing program that the Advertiser has implemented with TradeDoubler. Affiliate Programs and Advertisers are used interchangeably but imply the same meaning.
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What is an Publisher?9 H( |: T+ T- A- g. w2 B) E
Publishers are sites that promote advertiser products or services, in exchange for a commission should that product be purchased, or lead generated.0 Q4 z3 Y6 m. ]* o( Q- H/ j
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Publishers are also referred to as a:8 T4 r7 S- m3 J, A. t$ z6 a! v
Associate
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Affiliate ]$ |0 S& i9 R8 Y2 N' ?
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What is an Advertiser?% J7 W2 L: l1 e! P' m- ~" C
Advertisers are typically ecommerce sites that pay publisher sites commission for sending visitors who complete a transaction. Examples of advertisers are Dell, American Express and John Lewis.5 A v% O/ a( D% ^. ~
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Advertisers are also referred to as a:9 Y9 b; c D0 B# u a8 I
Advertiser' B" ^4 D0 ?/ f7 p
Program
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What is the difference between an Advertiser and a Publisher?0 K( g# g8 Z9 E; e* ?( C+ U
The object of an affiliate scheme is to advertise an Advertiser's products or services on other websites.
* j: ?) Q% w7 X) z2 } N) Q) I4 r' ?Sign up as an Affiliate instead if you would like to place advertising on your site to earn extra revenue. As an Affiliate, you can choose what sites you want to advertise to make sure they are relevant to your audience. Affiliates can sign up for free.
. h% l: J: x, j' e9 j- vSign up as an Advertiser if you would like to attract more visitors to your website to sell more of your products or services. If you would like to sign up as an Advertiser please contact our sales team.' @9 y4 v8 c, U/ M4 u
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What is click-through (also called click)?
+ U; Q( P; m& JA click-through refers to the action a consumer takes when they are referred from one Web site through a link or advertisement and is taken to another Web site. Click-through ratio is the percentage of clicks for the number of advertising impressions displayed.
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What is a unique visitor?) z2 ~3 W2 q( ?7 Y
A unique visitor is one click per IP address, per program, per 24 hours. If a link is opened automatically on an affiliate site, regardless of the size of this window or the manner in which it is done, this is not defined as a valid click. Affiliates that generate illegal clicks, leads and sales will be denied and lose all commissions previously earned.) a! H* ]6 T9 h; }0 ?2 b
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CPA - Cost per Acquisition4 \; X) r' v) N5 e6 G3 c& b
CPA is a metric for online advertising where a rate is set for every action that is taken by a user.
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CPM - Cost per thousand impressions
1 w1 \3 G" T7 Z% M5 T/ C, HCPM is a metric for online advertising where a rate is set for every thousand impressions.: O% @7 N8 B4 x, B
8 t8 ]% H* f3 nWhat is an impression?6 \6 x. p4 G9 P4 s6 u! n
An impression is the viewing of an advertising banner, link, or product on the Internet.! \. x3 ` u$ h6 i2 X1 V) ~
9 a ~- C. D6 s" F2 r& IWhat is conversion rate?+ {8 Y6 ?4 o- c3 j( X6 q
The conversion rate is the percentage of visitors who take a desired action. The action that determines conversion is determined by the advertiser and may be a sale on the advertiser's Web site, a completed lead form, or another action.
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7 l- I6 A% P- @5 ZWhat is Commission?6 P3 ?* R; a2 t7 R' q6 L
Commission is the fee paid to you by the Advertiser. Commission can be a percentage of the sales value generated by your site, or, it can be a fixed fee. For example, Dell pays a fixed percentage commission to you on all sales made by your site. American Express pays you a set fee for every accepted credit card application generated by a visitor from your site. You can earn higher levels of commission depending on your performance.
